The renowned Argentinean agency La Comunidad entrusted us with directing an extremely interesting project: the launch of TCL’s new LED TV. The idea consisted in introducing a family of five: dad, mom, two kids and their dog.
In three different ads, Dad turns into the tyrant of the family plans when he decides to purchase a LED TV instead of taking them to see the snow for the first time, travelling to Orlando and repairing his own house. The scripts are hilarious! We loved the process of giving life to a family who will soon be experiencing new adventures…
